BY TAKARA SWOOPES
Curious about fashion stores and boutiques in Huntsville? You’re in the right place! (And, since we’re just coming out of an ice storm, here’s your chance to explore and support a few new shops and boutiques in the Huntsville area.)
This article showcases 20 clothing stores and boutiques in Huntsville, each with a distinct charm and appeal. From upscale boutiques offering designer clothing, to quaint vintage shops showcasing locally crafted designs, Huntsville has something to offer every style enthusiast.
Whether you’re a resident looking to refresh your wardrobe or a visitor eager to explore the city’s fashion offerings, our curated list is your guide to a memorable shopping experience in the Rocket City (and beyond).
Check out our interactive map below to see which one is closest to you.
1. Belle Maison Collection
Belle Maison Collection is located in Gas Alley of Stovehouse in Huntsville, is a versatile clothing boutique that offers a diverse range of merchandise. Their inventory includes clothing, jewelry, furniture, and home decor, with a commitment to constantly updating their selection. Whether you’re looking to enhance your personal style or beautify your living space, Belle Maison Collection has everything you need to elevate both your wardrobe and your home.
2. CeeCee and co. Clothing Boutique
CeeCee&Co. is located on Sparkman Drive and is dedicated to providing impeccable clothing and accessories for women of all shapes and sizes, ensuring they are fashion-ready for any occasion. In 2015, CeeCee officially launched CeeCee&Co. to cater to the diverse fashion needs of women in North Alabama, offering sizes from small to 3X. Whether you’re preparing for a special event or simply looking to elevate your wardrobe, a visit to CeeCee&Co. is a must. CeeCee herself is available for image-building consultations, ensuring that your confidence shines through in every aspect, from your hair and makeup to your clothes, nails, and toes. CeeCee&Co. is your go-to destination for a fashion transformation and a confidence boost.
3. Monkee‘s of Huntsville
Monkee’s of Huntsville is located on Bob Wallace Avenue and is a women’s clothing boutique that prides itself on offering a carefully curated collection of top designers and brands. Their commitment to providing the finest clothing, footwear, and accessories is reflected in their upscale offerings. Beyond fashion, Monkee’s of Huntsville also places a strong emphasis on building enduring relationships with their valued customers and the local community. If you find yourself in the Huntsville, AL area, be sure to visit their store, where you’ll discover a wide array of designer dresses, shoes, and accessories that cater to your style needs.
4. Elitaire Boutique
Elitaire Clothing Boutique, located in Downtown Huntsville, is your destination for elevating your wardrobe to new heights. The boutique’s curator Kayla carefully selects classic and boldly chic pieces, including flattering shift dresses, statement skirts, vibrant blouses crafted from luxurious fabrics, and embellished garments that effortlessly transition from day to night. Elitaire also boasts a stunning collection of shoes, featuring chic stilettos, d’Orsay heeled mules, and stylish flats, allowing you to personalize every outfit. To complete your look du jour, explore their range of accessories. With Elitaire, you have all the elements at your fingertips to create a truly distinctive and fashionable style.
5. Vivi’d Clothing Boutique
Vivi’D Clothing Boutique, founded by Vivian “Vivi” Grider, is a testament to her decade-long entrepreneurial journey. Located in Huntsville, Alabama, Vivi’s business began as a full-service salon, later expanding to Madison Square Mall, where it divided into two entities: Xpress Weave Bar and Nails, known for its 90-minute sew-ins and luxury haircare products, and Vivid Boutique. In 2016, amidst mall renovations, Vivian seized the opportunity to establish Vivid Boutique as a standalone store and opened an Xpress Weave Bar 615 in Nashville, specializing in natural hair care. Her business continued to flourish in 2019 with a new Vivid Boutique in Selma, Alabama, serving a diverse clientele and embodying her commitment to empowering women through beauty and fashion.
6. Filthy Gorgeous on Main
Filthy Gorgeous on Main is a women’s boutique committed to providing timeless pieces that serve as staples in every wardrobe. The boutique is dedicated to continuous evolution, always staying on-trend and relentlessly seeking the highest quality clothing for its customers. Conveniently situated in Historic Downtown Madison at 14 Main Street, Suite F, Madison, AL 35758, Filthy Gorgeous on Main invites shoppers to explore its offerings from Tuesday to Friday, 10:00 am to 6:00 pm, and Saturdays from 10:00 am to 5:00 pm. The boutique takes pride in ensuring that every visitor departs feeling absolutely “Filthy Gorgeous.”
7. Southern Throne Boutique
Southern Throne Boutique‘s journey commenced in 2019 under the guidance of Owner Airelle Harley. What began as a heartfelt passion project evolved into a mission to make a positive impact, one t-shirt at a time. Airelle’s vision led to the creation of an Etsy shop dedicated to spreading Southern Cheer.
Today, Southern Throne Boutique has grown into a comprehensive fashion destination for stylish women who embrace effortless style. The brand’s focus is to cater to modern Southern Women, offering them fashion choices that leave a lasting impression. Regardless of the occasion, Southern Throne’s distinctive designs are crafted to shine brightly in the vibrant Southern fashion scene.
8. Hemline Huntsville
Hemline Huntsville, located at 4800 Whitesburg Drive in The Village on Whitesburg shopping center, celebrated its grand opening in November. Operating from Monday to Friday, 10 a.m. to 6 p.m., and Saturdays from 10 a.m. to 5 p.m., this stylish boutique offers a wide range of ladies’ apparel, shoes, accessories, and more. With over 30 locations across seven states, Hemline has become a renowned name in the world of fashion. Owner Chappell Brady, who also operates the Mobile shop, recognized Huntsville’s unprecedented growth as an ideal location to expand the brand. Hemline’s commitment to offering a diverse selection of apparel and fashion brands ensures there’s something for everyone, appealing to all ages and style preferences. The boutique prides itself on providing excellent customer service in a clean, trendy atmosphere.
9. Paper Dollz FAshion Boutique
Paper Dollz Boutique, situated in the heart of downtown Huntsville, is a haven for those seeking unapologetically bold, edgy, classy, and feminine fashions that match every mood. In this boutique, it’s not about the name or the price on the tag; it’s all about the heat and confidence you bring to your style. With a mantra that fashion’s allure lies in the attitude you infuse into it, Paper Dollz Boutique invites you to explore a range of fashion choices that embody boldness and individuality. Whether you’re looking to make a statement or express your unique style, this boutique is the place to find fashion that speaks to your distinct personality.
10. Silhouette Boutique
Silhouette Boutique, a fixture of Downtown Huntsville since 2019, is dedicated to offering the latest and most stylish trends at affordable prices. Founded by owner Frida Morel, the boutique offers a beautiful selection of clothing and accessories in Downtown Huntsville.
11. SHOEFLY CLOTHING
ShoeFly Huntsville is a boutique with a mission that goes beyond fashion; it’s about making women feel great about themselves. Inspired by the belief found in Proverbs 31:25 – “She is clothed in strength and dignity; she can laugh at the days to come,” ShoeFly curates a collection of trendy clothes, stylish shoes, and perfect accessories that are both fun and fashionable, all offered at prices that won’t break the bank. Their success is deeply rooted in their values and the personal relationships they build with their customers. In their stores in Huntsville, AL, and Madison, AL, you’ll discover unique items that can’t be found online, preserving that intimate connection with their clientele.
12. PERSONAL COUTURE
Personal Couture Boutique, founded by the fashion-forward Huntsville native Lois Ann Reed Marin, embodies a deep passion for style, fabric, and elegance. Lois’s journey in the world of fashion began with a degree in apparel merchandising and design from Auburn University, followed by managing boutiques and orchestrating fashion shows in Charleston, SC, and Destin, FL. At Personal Couture, Lois offers a unique service aimed at helping individuals of all ages and professions discover their perfect look—one that aligns with their personalities, preferences, and lifestyles. Her philosophy encourages clients to embrace their unique body types and select styles that complement their figures rather than trying to emulate someone else’s. Personal Couture Boutique empowers clients to not just wear a look but to truly make it their own, reflecting their individuality and personal style.
13. AM COLLECTIVE
AM Collective Boutique, located in downtown Huntsville, Alabama, is a treasure trove of vintage discoveries and local art, proudly owned by women. This charming boutique offers a thoughtfully curated collection that reflects a deep appreciation for both timeless classics and unique creations from local artists. Whether you’re searching for vintage fashion gems or seeking to support the local creative community, AM Collective is your destination for distinctive finds and artistic expressions right in the heart of Huntsville.
14. KENDRY COLLECTION
Kendry Collection Boutique is located inside Park Place Mall and is a go-to destination for trendy women’s clothing and handmade jewelry. With a curated selection that ranges from flirty dresses to eye-catching jumpsuits, Kendry Collection ensures that every fashion enthusiast finds the perfect piece to elevate their style. Whether you’re in search of a chic outfit or unique accessories, Kendry Collection Boutique has you covered with a blend of fashion-forward options that cater to diverse tastes and preferences.
15. RICH BROKE BOUTIQUE
Rich Broke Boutique, located inside Park Place Mall, offers contemporary ladies’ apparel and accessories. This online boutique constantly updates its offerings with new arrivals every day, ensuring a steady stream of fresh and exciting fashion choices. Rich Broke Boutique caters to women who value effortless, creative, and individual style, presenting the latest trends in both clothing and accessories. The boutique exudes a welcoming, laid-back vibe, making it the perfect destination for those who embrace a free-spirited lifestyle.
16. EPIPHANY BOUTIQUE
Epiphany Boutique, founded by the dynamic mother-daughter duo, Dawne and Jessica, embodies a shared love for shopping and a unique bond that began when Jessica was just 7 days old. Their journey started as an enjoyable way to spend quality time together and quickly evolved into a quest for feminine, distinctive, and affordable fashion. The boutique was born in 2011, and today it boasts two thriving locations in Athens and Madison, Alabama, alongside a vibrant online store. Grounded in faith, Dawne and Jessica’s hope is that Epiphany Boutique serves as a blessing to all those connected with it, whether they are cherished customers, dedicated employees, valued vendors, or dependable delivery personnel. Their business philosophy reflects the timeless message from Lamentations 3:22-23, emphasizing the unwavering compassion and faithfulness that guide their journey.
17. DRESSUP BOUTIQUE
DressUp Boutique, founded by Derrick and Danielle Case, traces its beginnings to a fateful visit to the mall. While strolling through the seemingly endless array of stores with Danielle’s sisters, the couple grew weary of the same repetitive offerings – overpriced clothing lacking in style and diversity. It wasatn that moment that Danielle turned to Derrick and proposed a radical idea: “Let’s open our store, offering new styles every week that are both affordable and on-trend.”
This visionary concept gave birth to the first DressUp Boutique in Dahlonega, GA, a mere five weeks after that transformative trip to the mall in August 2009. Throughout the years, DressUp’s core mission has remained unwavering: to change the world, one dress at a time. Their ultimate goal is to transform every shopping experience into something more than just a transaction – it’s an immersive “Dress Up touch” that they aim to deliver, whether you’re shopping online or in-store.
18. THE COTTON GIN
Cotton Gin Boutique, is located in the heart of Historic Madison, Alabama, and is a distinct and charming boutique that showcases an array of women’s clothing, accessories, and gifts. This boutique takes pride in offering a diverse range of sizes, catering to individuals from XS petite to 3X, ensuring that there’s something to suit every taste and body type. With a commitment to providing unique and stylish selections, Cotton Gin Boutique has become a go-to destination for those seeking fashionable finds in the heart of Madison’s historic district.
19. Roosevelt and Co.
Roosevelt & Company is an upscale men’s boutique founded on a passion for classic movies, the luxurious aroma of leather, and the exquisite taste of fine bourbon, embodies a philosophy that treasures life’s most meaningful experiences. From fashion and household essentials to grooming and the perfect haircut, Roosevelt & Co., located in Downtown Huntsville, is dedicated to bringing high-end men’s fashion to Huntsville.
20. CALEY PAIGE
Caley Paige Home and Gifts, situated in downtown Huntsville, Alabama, goes beyond being a mere home decor haven by also offering a delightful selection of stylish clothing and accessories. Under the Huntsville Collection, you’ll discover a versatile array of clothing options, including cozy fleece sweaters, chic shirts, and comfortable cotton crewnecks, suitable for any season.