Based in Huntsville, Alabama, Southern Throne Boutique is the brainchild of Owner and Creative Director, Airelle Odom Harley. What began as a passion project for Airelle while planning her wedding in 2019, has now become a popular retail destination for women’s fashion in greater Huntsville. The store opened its doors in 2021, and since then, it has been making waves with its mission to offer fashion-forward clothing for every body.
As a North Alabama native with a passion for fashion, Airelle’s vision for Southern Throne Boutique was to offer a unique shopping experience for women who struggle to find clothes that fit their bodies. She identified a gap in the market for fashion-forward clothing in expanded sizes, which motivated her to expand her offerings from a handmade shop to a full-service women’s wholesale and retail e-commerce boutique.
Southern Throne Boutique’s collection of fashion is curated around the heritage and classic styles of the South, while also offering fresh and modern designs. The Spring 2023 Collection draws inspiration from nature and features a refreshing palette of flirty florals and eye-catching accessories that can easily transition from work to play. The collection includes pieces that are perfect for weddings, bridal showers, or a Sunday brunch.
At Southern Throne, they only source brands that are true to size, which allows their customers to take the guesswork out of shopping. The store also makes a point to offer items from locally-owned, women-owned, and minority-owned businesses. Their Spring 2023 Collection consists of some of their customers’ favorite brands, such as Andrée by Unit, Davi & Dani, mittoshop, and of course, Southern Throne. The collection also includes beautiful accessories from a local woman-owned business, Lauren Kenzie LLC.
What sets Southern Throne Boutique apart is the belief that shopping for clothing should not be a frustrating or disappointing experience. They strive to inspire women to confidently dress the body they have, not the body they had.
“Since opening our doors in 2021, Southern Throne has dressed over 1,500 women by offering expanded sizes in the same fashion-forward styles that many Southern women have come to love,” says Harley.